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Company profile

Novidec was incorporated in its present form in 2004 with a mission to promote scientific approaches to decision making in all areas of business. In particular, probabilistic methodologies are used to create repeatable processes for dealing with uncertainty.

Novidec's management have decades of experience in developing, using and marketing scientific methods for industrial purposes. Novidec is one hundred percent owned by its employees and is debt-free. This allows us to truly put customer satisfaction first. We strive to build lasting relationships with our clients and deliver value through exemplary dedication to their needs.

We work with a small core team, which reflects our focus and flexibility, but we can draw on a network of associates to build larger teams.

Our services are used by renowned blue chip companies as well as by medium sized companies, and in industries from consumer goods to engineering services.


Contact details

Telephone +44 (0)151 336 3168
Mail Novidec Ltd
3 Brook Hey
Cheshire, UK


Corporate details

Novidec Ltd
Registered in England and Wales No. 5033718
Registered office: 3 Brook Hey Parkgate Neston CH64 6TH
VAT registration GB 834 0635 42

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“The output is impressive and I'm absolutely delighted with it, as are my stakeholders at the senior levels...”

Jason Harcup, Director of Operations, Unilever


“We recruited Novidec specialists for an innovative study of which the aim was to use Artificial Intelligence to estimate the probability of occurrence of major incidents. Very quickly they ... were able to manage high volumes of data and translate it in practical language. Novidec showed significant ability in the use of statistical concepts and software."

Cinzia De Santis, Manager Planning and Performance, British Petroleum plc


“We engaged Novidec to execute a specific marketing brief. Their consultant gained a quick and insightful understanding of our needs. Their professional quality output has increased our understanding of our target market and is now shaping elements of our marketing strategy.”

Stephen Logue, Vice President EMEA, Formation Systems


“Novidec helped pull together our thinking on agent-based models of consumers and prepared an excellent technical briefing document for a workshop of top mathematicians. Novidec ... have a strong technical team that combines mathematics with computational and physical sciences, a track record of industrial problem solving, and excellent marketing and communication skills.”

Shail Patel, Programme Leader for Mathematical Sciences, Unilever Corporate Research

© Novidec Ltd 2011-2018

Novidec Ltd Registered in England and Wales No. 5033718 Registered office: 3 Brook Hey Parkgate Neston CH64 6TH